AI Insights · Timothy · July 2025
Top 5 iOS Personal Finance Apps in Oceania: Q2 2025 Performance
Explore the performance trends of the top personal finance apps on iOS in Oceania during Q2 2025, including downloads, revenue, and active users.
The second quarter of 2025 saw interesting trends among the top personal finance budgeting and planning applications on iOS in Oceania. This analysis, based on Sensor Tower data, provides insights into the performance of these apps.
Splitwise experienced a notable rise in its weekly revenue, peaking at about $2K in the last week of June. Downloads showed a consistent increase, reaching around 5.4K by the end of the quarter. However, weekly active users fluctuated, starting at 124K and ending at approximately 107K.
WeMoney: Pay off debt faster maintained a steady revenue flow, culminating in $1.1K in the final week of June. Downloads declined over the quarter, finishing at 1.4K. The app's active user base remained stable, with minor fluctuations around 54K.
The Buddy: Budget Planner App showed a positive revenue trend, ending the quarter at $1.2K. Downloads were relatively stable, with a slight increase to 1.9K. Active users followed a similar pattern, maintaining around 3.3K.
Budget Bestie saw a significant spike in downloads in mid-June, reaching 5.8K, and maintained modest revenue growth, closing at $764. Active user data was not available.
Smartsalary had a declining trend in downloads, starting at 3.1K and ending at 637 by the end of June, with no revenue reported.
For more detailed insights, visit Sensor Tower's platform for comprehensive app performance data.